The Death of the Long Copy Sales Letter

January 30, 2007

If you ever wanted to take a peek at the premise of the Tubetorial business model, you’re in luck. While 2006 was the year online video went big, 2007 will be the year when we all see how it is best utilized for marketing.

more here


Watch The Best Video Clips And Channel Surf The Internet Television Phenomenon With StumbleVideo

January 30, 2007

Have you been trying to find some cool internet video only to waste a lot of time to find little or nothing? You are not alone.

Nonetheless the huge amount of video content now accessible online, finding the quality part of this infinite long tail of videos has become a daunting task for most anyone. Go to Google Video or YouTube and try to find five clips that you would feel proud to share with your work colleagues, teachers or professors and maybe even with some intellectual friends. I am not talking about showing them something to laugh about, or another Mentos clip. I am talking about finding video content that is unique, cool, and from which you can often learn something valuable.

more here


Video Search Engines And Online Video Directories: A Mini-Guide

January 30, 2007

video-search-engine_id371299_size430.jpg

Given the explosion of online video started in 2006, video search engines and online video directories play an increasingly important role both for end users trying to find specific video content as well as for marketers, researchers and educators, who while having very distinct missions to accomplish, could all greatly benefit from a truly efficient facility that finds them the video content they are looking for, no matter where that has been archived, stored or uploaded.

But also for normal Internet users the need to be able to find that video needle in that youtube haystack would mean lots and lots more of very passionate eyeballs getting into intensive use of this new all-pull video distribution system.

This is why video search engines and online video directories are so important and why I devote this open mini-guide to provide you with a one-stop reference point to find some of the best and most useful tools as they will keep appearing on this front.

more here


The Effect of Typeface on the Perception of Email

January 30, 2007

Summary: This study investigated the effect that a font has on the reader’s perception of an email. Based on a previous study by Shaikh, Chaparro, and Fox (2006), a sample email message was presented in three fonts (Calibri, Comic Sans, and Gigi). The three chosen fonts represented a high, medium, and low level of congruency for email messages. The least congruent typeface (Gigi) resulted in different perceptions of the email document and its author. However, no significant differences were found between the moderately and highly congruent fonts.

read more